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Today, we are going to talk about three positive ways to end a coaching relationship, nothing lasts forever. You have clients coming in, you have clients leaving you. Maybe they stay with you for three months and six months and a year or two years. Well, whatever how long that period is, but knowing nothing lasts forever in case you don’t know me. My name is Dan Lok. We have generated over a hundred million in coaching and digital course sales. So over the years I’ve worked with a lot of clients and they come and go. Now, I used to get a little bit upset when I have a client who I have made a lot of money for, right? Who’ve been with me for a couple years and they decided not to stay in the relationship and to end the coaching relationship. I asked myself, why, why are they doing that?
Don’t they know turn around their business. Don’t they know I saved their marriage. How could they forget that? How could they end the coaching relationship? I used to come from a place of scarcity that, Hey, if I have clients and they are ending the coaching relationship, there’s something wrong with me. Now, I come from a place of abundance knowing, Hey, nothing lasts forever. People come and people go, that’s called life. So what are some of the ways, what are the three positive ways you could end a coaching relationship? Number one, don’t burn bridges. Chances are your clients are already feeling bad. They are a little bit embarrassed. They’re a little bit guilty. So don’t make them feel bad, make it easy for them and say, Hey, you know what? It’s okay. I understand that. I, I respect that if this is the decision, uh, let me know if your situation changes.
If you ever want to come back. Usually from my experience, they don’t come back and that’s okay. Wish them good luck. If things change, kind of have an open door policy. Hey, if, if things change, come back, I’ll welcome. You don’t burn bridges. Number two, ask for referrals. This is a good time because they are feeling a little bit guilty. You ask them, Hey, who do you know? That would benefit from my coaching, right? Would you be comfortable referring them to me? And if so, what is the best way to do that? And chances are, you might get a couple of referrals before this client ends. The coaching relationship with you. Number three is you ask for testimonial right now. You can still use the case, study testimonial to get new clients. Basically, you’re saying, Hey, did you get value from our coaching relationship? And chances are, if you’ve done your job, you’ve done a good job.
They would say, absolutely. Would you be comfortable? Would it be okay for you to make a quick video and just talk about your experience with my coaching? And they would say, oh great, no problem. So at least now you have a video testimonial that you could use to get new clients coming in. So don’t take it personally. Don’t do what I used to do, and that is coming from a place of scarcity. Instead, coming from a place of abundance, nothing lasts forever. It’s okay. Focus on serving new clients, getting new clients, getting more high ticket clients, and then you don’t worry about it until then go high ticket.