Naming Your Signature Coaching Program

Today, we are going to talk about how to name your high ticket signature program. This is one of those things that I think thought leaders and experts, they don’t pay enough attention to. They just call the programs whatever, or they come up with some generic names. What they don’t understand is not just you are a brand yourself, but your program, they are also brands if done properly. If you just take a little bit of your thinking time to name your program properly, strategically, intelligently, it makes selling so much easier. It makes marketing so much easier. It will also lower your cost of client customers, because your brand, your program would be easy to understand, and is memorable, right? People know, “Oh, that’s what the program is about.” Is why is absolutely worth your investment of effort and time to come up with a good program name, a good brand name for your high ticket signature program.

With just a few words, you can authentically represent who you are and what you stand for. When people see your brand, they would say, “Hey, I got it. I got what this is about.” They don’t need to read a long sales page to understand the essence of what you do and the value that you provide. And with just a few words, you get people’s attention very, very quickly in just seconds. No explanation is required. And with just a few simple words, you differentiate yourself from all the other experts, all the other thought leaders and educators out there in the world, people will know. In fact, the name of your high ticket signature program will become a brand of its own. Now, there are 21 ways to name your program. I don’t have time to go through all 21 ways to name your program, but today I’ll teach you three.

The first one is the identity brand. You see, people buy something to become a better version of themselves. I believe ultimately that’s what people are buying. People are buying a better version of themselves. If they want to lose weight, if they want to make more money, if they want to make their business work, if they want to improve their confidence, they’re buying a better version of themselves. And usually that better version of themselves is an identity. I’ll give you some real life examples from our organization. One of our signature programs is High Ticket Closer Certification Program. See, that’s an identity. So from someone who is in sales, for someone who is doing any kind of selling or closing, notice, this is not then lock sales training program. It is an identity from low ticket to high ticket, from average salesperson slimy to closer.

So my mentees refer themselves and say, “I am a High Ticket Closer. I’m not a typical salesperson. I’m learning a closing skill. As a High Ticket Closer, I have the skill to close anyone, anytime, anywhere.” And other signature program that we have is High Ticket Coach Certification Program. Again, for any coaches who want to develop their high ticket skills, to be able to attract high ticket clients, to enroll them High Ticket Coach Certification Program. Also, we have a cooperating program called High Income Copywriter Certification Program. You notice they’re all identities, is shifting from where they are to where they want to go.

The second way you can name your program is outcome driven. I’ll give you an example. Tony Robbins, has Mastery University, is for people who want to attain mastery in different areas of their lives. He has Health Mastery, Business Mastery, Wealth Mastery and he bundles them all together into one single package, one single offer. So people are clear, “Hey, you know what? I want to master different areas of my life. So I sign up for Mastery University.” That’s one way to do it.

1. Harv Eker has Millionaire Mind Intensive. In fact, half started off in here in Vancouver, peak potentials. That three day signature program, it’s very clear, Millionaire Mind Intensive, right? Is an intense three days that teaches you how to think like a millionaire, that’s outcome driven. In my case, I have another program called 6 Steps To 6 Figures. Again, very outcome driven, six steps that you need to take, six moves that you could make to go from zero to six figures as an expert. So outcome driven, that’s another way that you can name your program.

Now, the third way is you take different words and you combine them together. So you create your own unique phrases or your own unique vocabulary. In my case, we have a signature program that teaches people how we went from zero to a million subscribers on YouTube called Tube Your Own Horn, T U B E Your Own Horn. I got the idea from toot your own horn. Because, growing up, our parents told us, “Hey, don’t toot your own horn. Don’t make noise, Don’t stand out.” You’ll be average. Right? Be seen, not heard. And I thought to myself, “No, I want to make noise. I want to create attention on social media. I want to toot my own horn.” Boom. That’s when I thought YouTube, I took out You-Tube, Tube Your Own Horn. Using YouTube as a platform to toot your own horn. So you notice, I combine those two words and now we have a signature program. It’s a very, very memorable name.

I’ll give you one last example. Another one of our signature program, it’s called Copycademy. It is an academy combined with copyrighting that helps business owners to train their copyrighting team. It has over a hundred hours of materials taught by different instructors, some of the best copywriters in the world. Like a university, like a academy, we took academy, we took copyrighting and we combined them and boom, we have Copycademy. A unique phrase and a unique word for our signature program. And we go much more in depth at a live event where we actually work with you, live workshop style to come up with the ideal brand for your signature program. And we’ll talk more about that in the future. For now, those are the three ways you can name your signature program. Until then, go High Ticket.