Your 90 Day High Ticket Signature Coaching

Today, we are going to talk about how long should your high ticket signature program be. Here’s a quote from Winston Churchill. A good speech should be like a woman’s skirt, long enough to cover the subject but short enough to create interest. Dan Lok says your high ticket signature program should be long enough to create results for your clients but short enough that they want more because there should always be something else.

Always ask yourself, what’s next? What are you going to offer to your clients that would continue to add value? So, now, I’ve done this for many, many, many, many years, and I’ve tested all kinds of length. So, let me take you back and share a little bit of history with you. So, I used to do a 30-day program because I thought, hey, 30 days is a one month or four week that’s a good way to deliver results to my clients.

So, I’ve done programs where it is a weekly module, a weekly live class, and I would do it four weeks, right? Four parts of it. And usually, in the beginning, I do a little bit of reveal, and then we go a little bit more in-depth, a little bit more in-depth. And then, it gives the clients a week time to implement what they’ve learned during that module, and then they could continue. And at the end of their four weeks, that’s a wrap-up. That’s a good conclusion. If they want to continue their education with us, they could. Then I have also tested seven-week program. And I’ve done that for many, many seasons. So, each season is seven weeks, and the way that we have done it is basically seven weeks, and then we have a bonus week, which is week number eight. At the time, I was teaching this live every single week.

And we have different tiers of it. Clients pay anywhere from $3,000 to as much as $10,000 for this seven-week or eight-week program, including the bonus. And we’ve had over 10,000 people have gone through this particular signature program. So, seven weeks and then week number eight. And we have done that. I’ve done that for probably 12, 13 seasons, live, for many, many, many, many, many, many, many, many, many, many months, right? And then, later on, we switched to a 90-day program. And let me tell you why I believe 90-day is the ideal length for your high ticket signature program.

Here’s why. Think about our four seasons. We have spring. We have summer. We have fall. We have winter. If it’s good enough for nature, if it’s good enough for the four seasons, it’s good enough for you and me. Every single time you think about our DNA, our biological clock, right? When there’s a shift in weather, in temperature, it’s a massive shift in their 90 days. And same thing with your coaching program, your consulting program, or your high ticket signature program, because we want to create change in people’s lives. It could be financial, it could be emotional, it could be spiritual, it could be relational, but we want to create change in people’s lives. And it takes a little bit of time to do that. And I think 90 days, it’s a very, very good length.

And now most of our high ticket signature programs, such as high ticket closer certification program or a high ticket coach certification program, they’re all 90 days. After 90 days, then you can offer them a longer length program, like a one-year program for those who want to go deeper with you, for those who want to continue their education with you, you could do that. The only exception is if you are offering a high-level mastermind group or high-level coaching group. Now, in my case, my high-level advisory group is Dragon 100. That is a three-year program with a minimum one-year commitment. And in the future episode, I’ll explain why we do it that way, but that’s the only exception. So, the ideal length for your high ticket signature program is 90 days. Until then, go high ticket.