How Do I Create a Sales Funnel?

Funnel, funnel, funnel. You have tripwire funnel, you have e-commerce funnel, you have free plus shipping funnel, you have webinar funnel. What are the three funnel that every coach, every expert needs? It’s, again, not as complicated as you think. You know this with being the High Ticket Expert Show, we keep things very simple, because simplicity is the ultimate sophistication. Any idiot can make something complicated. It takes a genius to keep something simple. So, today we are going to talk about three simple funnels that you need, every expert, every coach needs to scale to seven and eight figure.

Are you excited? Let’s go.

How to Build a High Ticket Sales Funnel?

So, funnel number one, you need a self-liquidating funnel. Self-liquidating funnel. That means that you could self-liquidate your ad costs. Let’s say your cost of acquiring customers is 100 bucks. You’re running some kind of pay ads, maybe on Facebook or maybe on Google. You drive that traffic to an offer that is 100 bucks. So, you are breaking even on the front end. I call that self-liquidating funnels. That means you self-liquidate on the front end. You breakeven on the front end. The product, whatever you are selling for, covers your ad cost.
Now, why is this so critical? Until you have a way to acquire customers at breakeven, or even better yet, at a profit; you don’t have a business, you have a hobby. So, what it means is now you are getting buyers. I’m not just talking about lead magnet funnels. I use those. Nothing wrong with those. But the problem with that is, you’re getting a lot of subscribers, and you need to convert them, and it’s good. There’s a time and place for that, I’ll talk about that in the future. But self-liquidating funnels, now you’re acquiring buyers.

What is a High Ticket Sales Funnel for Coaching?

Give me a list of 1000 buyers versus a 100,000 subscribers. A list of 1000 buyers is way more profitable and way more important than a list of 100,000 subscribers. Because some of those may not be prospects, they are suspects. They might not convert. Does that make sense? So, self-liquidating funnel.

The second thing that you need is an ascension funnel. What it’s designed to do is to scale trust. You want to compress time. Now, that could be an automated webinar funnel that you run traffic to. They watch your webinar, and at the end, there’s a call to action. It could be a challenge funnel or a virtual event funnel. The bottom line is, it is designed to ascend, and it’s designed to demonstrate your expertise, demonstrate your credibility, and let people know what could you help them with. How could you help them solve their problems? Once you’ve done that, then it’s very easy to convert.

Then the last funnel that you need, that is very, very important for high ticket sales and high ticket offers is an application funnel. So, you bring in the leads, you turn them to buyers through your self-liquidating funnels. From there, you put them through your ascension funnel to scale trust. You’ve got to scale trust. And then from there, at the end, you drive them to book a call through an application funnel.
And now, you can sift and sort, who are the right type of clients for you? Do they fit your criteria? It’s you or your closing team. Now, get on the phone with them and say, “Hey, what is the next step?” Now they can invest further with you in your high ticket offers.

So, think of these three funnels as your go-to. They are your fundamentals. Like boxing. Your jab, cross, and hook, right? Can you do upper cut? Yeah. Can you do other fancy punches? You could, but these are the go-to. Your jab, cross, and hook. Your jab, cross, and hook, right?
Now, could you sometimes just drive traffic to an application funnel code? You could, in certain verticals, in certain natures. But within the coaching and consulting industry, chances are you have other competitors. There are other experts they could buy from. It’s easy to bring them in, build some trust, have them put up their hand, spend a little bit of money with you, deliver some value. Now, put them through a process, an ascension funnel to scale trust, and then you convert them into your high ticket offer.
This is proven to work. It has worked for thousands and thousands of my clients, and they will work for you. If you want to scale your high ticket offers, if you want to attend one of our upcoming trainings live, give us a call. (833) 432-6565. Again, (833) 432-6565. Until then, go high ticket.