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I was attending a virtual conference by a pretty well known expert, right? And I had high expectations and I almost felt bad after the conference because during the conference, most of the attendees, they were not engaged. And I was thinking to myself, oh my goodness, how much money this particular expert, this particular coach is leaving on the table by not knowing how to create engagement through virtual conferences. We have generated tens of millions of dollars with virtual conferences, and there’s some of the things that we have learned. So today I wanna teach you the five ways to increase audience participation, attendee participation. Why is that important though? Why do you need them to be engaged? Write this down, engagement equals sales. The more engaged your audience is, the more engaged your participant is, the more likely they’re gonna buy. And I am shocked by how many coaches and consultants and experts don’t do this at all as if they don’t know, and chances are, they don’t know. They just present and they just talk and they wonder why they got no engagement.

Throughout the event, we do a three day virtual event called the SMART Challenge. It is three day, seven hours a day, just me and the audience, seven hours per day. And we have people, experts from all over the world. Different time zones, all the time zones you could imagine. From Asia, from India, from Europe, from north America, from all over the world. And we have 95% of the people stay ’til the very end of the conference each day. Why? Because I know how to create engagement and engagement equals sales.

Number one, you must have high energy. If you have low energy, if you are a seven, your audience is gonna be a three. You need to be a 10 because teaching presenting selling is a transfer of emotions. Can you imagine someone tuning into your virtual conference, you are presenting in your teaching and you’re like, well, welcome to my conference. I’m very excited that you are here and we are gonna spend three days together. They are falling asleep. You got to ramp it up. You got to have more energy. And one of the things that I do to keep my energy up, just like what I’m doing now, I don’t sit down during the virtual conference. That’s seven hours during the smart challenge, I am standing up with no more than 10 minute break for the whole day. For three days, straight. The audience could see that, wow, you are over delivering. They could see, they can feel your energy. That’s what you need to do. Don’t be sitting down and presenting. You are falling asleep and they are falling asleep.

That’s number one. Number two, demand engagement throughout the entire virtual conference. I don’t care if it’s a 90 minute thing. It’s a three hour conference. It’s a three day virtual conference. It doesn’t matter. Demand engagement throughout the entire virtual event. You have to keep asking for it, keep asking for it and keep asking for it. And that’s how you keep attention and hold attention. If they’re not paying attention, they’re tuning out. They’re not gonna get the results and they’re not gonna get the most out of your virtual conference.

Number three, here’s something that I do. I reward engagement. So I would ask my attendees, to turn on their cameras. So sometimes we do role play. Let’s say I’m teaching sales. I would do role play. Sometimes I would answer their questions. If their cameras are not turned on, I would tell them that I will not pick them. I would only pick the ones, if they want to ask a question, we want to unmute their cameras must be on because I know if their cameras are not on, they’re doing a bunch of other things. They’re, they’re distracted. They’re not paying attention. They’re not taking notes. So I would feature and pick the ones and give the most attention to the ones who have their cameras on, who are the most engaged. So I actually reward engagement.

Number four, salting. Think about you are making a steak. What is salting? It adds flavor to the steak. So you want to do salting throughout your entire virtual event, your virtual conference. Here’s what it sounds like. You’re basically selling them and create excitement for what is coming up. So you could be teaching something and you would say, hey, you know, in the afternoon, I’m gonna teach you B, C and D. In about 30 minutes. I’m gonna give you a strategy that will help you to do blank. Right? Day two, when you come back, I’m gonna teach you how to do blank, right in the afternoon. In about two hours, I’m gonna give you a template that could help you solve this problem.

So you are selling them throughout the entire virtual conference. Why they should pay attention. Sometimes I would say, Hey, we’re gonna take a short break. The minute we come back, I’m gonna teach you one of the most important things during the entire conference, then people would come back on time and I will teach them the most important thing that I could teach. So it is about creating the excitement, right? Creating the energy, getting them involved and number five, get people physically moving and doing something. Get them to put up their hand, get them to write something down, get them to type in a chat, get them to move around. That’s what I do, cuz sitting there for 5, 6, 7 hours, just like taking notes. I’m looking at my computer. I mean, this is hard. This is boring. But get people moving, physically moving. The more movement you create, the more engagement you create. So those are five ways you could increase attendee participation. If you wanna see how this works, you wanna see how I actually do it live, go to www.smart challenge.com and register. See how we do it. How we actually run a virtual conference. Until then, go high ticket.